Retargeting people who visited your store and encouraging them to purchase more products will definitely improve your conversion rate and increase your sales significantly. Well, with Pixel-based custom audiences you can do exactly that. Wouldn’t it be great to be able to show your ads to people who already showed interest in your brand? Create custom audiences for better ad targeting Let's break it down into the 5 main benefits of adding the Pixel to your Shopify store. The Meta pixel has great importance in three areas: Audience creation, measurement, and optimization. Why should I add a Meta pixel to my Shopify store? I don't want to go too deep into technicalities, but if you're interested, we have an excellent article explaining in further detail how does Meta pixel work. The Meta pixel is created and managed using the Facebook Business Manager. After creating custom audiences based on your Pixel data, you can also use them to create lookalike audiences to acquire new customers. You can use the data your Meta pixel records to show your ads to different audience segments based on their actions on your Shopify store.
It captures specific actions visitors perform on your site and provides you with data to help you refine your Facebook and Instagram advertising campaigns to maximize performance.
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The Meta (formerly Facebook) pixel is a tracking code generated from your Facebook ad account and implemented on the header section of your Shopify store’s website. You will also discover tips to troubleshoot common Shopify pixel issues.
This article covers everything you should know about successfully setting up a Meta pixel on your Shopify store and how it can boost your store’s earnings. And as Facebook is one of the most popular advertising platforms out there, you want your Facebook ads to be as profitable as they can be. Having a Meta (formerly Facebook) pixel properly installed on your Shopify store is crucial for your success in Facebook advertising.
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